Victoria's Secret to ’re-think' fashion show

Industry:

The2019 Victoria's Secret fashion show is shaping up to be different from past years.

In a report sent to thecompany's associates on Friday and obtained by USA TODAY, Les Wexner, CEO of LBrands, the parent company of the lingerie brand, revealed this year's show isgoing in a different direction.

"Fashion is a business ofchange. We must evolve and change to grow. With that in mind, we have decidedto re-think the traditional Victoria’s Secret Fashion Show," the statementread. "Going forward we don’t have faith in network television is theright fit."

The statement continued,"In 2019 and beyond, we’re focusing on increasing exciting and dynamiccontent and a new kind of event – delivered to our customers on platforms thatshe’s glued to … and in ways that will push the boundaries of fashion in theglobal digital age."

No further details wereprovided.

The news of a change-up comes laterthe show hit a record low in ratings last year. The brand also came underfire in 2018  November afterits chief marketing officer made comments declaring transgendermodels shouldn't be cast in the show.

More recently, L Brandsannounced Victoria's Secret is closing 53 more stores after thebusiness was not meeting "expectations."

 

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